If you ask Desmond Attmore, 23, he’s always been a fly guy. Growing up in a single parent household in Jamaica, Queens, NY, Attmore’s mom would never allow him and his brother to leave the house “without being fly.” The siblings always had the newest clothes, brands, and sneakers. He carried her fashion sense into his high school years and eventually started Urban Society, his own clothing brand.
According to Attmore, that’s where his dreams of being an entrepreneur and businessman first started.
At the age of 17, he headed to Atlanta to attend Morehouse College. During his first week of school, he met his soon-to-be business partner, Brian Wright. Wright and his cousin, Lavon, had created a clothing line called Kreemo while they were still in high school.
“After seeing his crazy graphic designs, I told him I wanted to help him take the business to the next level. At the time, I didn’t know what service I could provide, so I had to think of things that the brand was lacking, which in my eyes was marketing and exposure to the people,” says Attmore.
There was one problem, though: Attmore didn’t know what marketing was. That didn’t stop him. He began to teach himself everything, including how to write a marketing plan, business proposals and full campaigns.
The result? Kreemo spread like wildfire, making its way onto the backs of celebrities such as Wiz Khalifa and Lil Wayne.
Attmore had found his passion: marketing and branding. Five years later, this Morehouse man is handling marketing for breakout artists such as the rap collective Two-9, servicing private clientele, and creating his own marketing and branding company. EBONY.com caught up with the young maven to see how he handles business.
– Sincerely Syreeta