Morris tells EBONY.com she believes that she was born to stand out–much like her bags.
At 19 years-old, dreams of getting into the fashion industry took her from the small town of Dennis Mills, Louisiana to the Big Apple to work the Independent Handbag Designer Awards. While there, Morris was inspired to start her own handbag collection and in late 2012, she began creating it. Using her degree in graphic design and the skills acquired from internships with various fashion, media and accessory brands, Morris produced a collection made of genuine leather and metallic reptile skins inspired by her southern roots. In October of 2013, with the help of a start-up investment from her parents, her handbag line, the Deondra Jeree Collection, was launched.
Since launching, Morris reports that she’s sold over 400 handbags and the company is now on track to generate a profit during its second quarter this summer. She continues to grow the imprint of Deondra Jeree by securing placement at trade shows like the ENK International Trade Show where her handbags are currently being shown. By the end of next year, she plans to have expanded the Deondra Jeree brand to include leather goods, shoes, and sunglasses.
EBONY.com caught up with the designer and creative director to learn more about the young millennial who has found a way to live her fashion-forward dreams.
– Sincerely Syreeta